Armand Rousso Green Business Blog

Search Engine Marketing is the process of manipulating elements of a website, both onsite as well as factors off the site that make the site easier to index under the terms your site is about.  Just because you add meta tags, title tags are important, but overall these factors play a very small role in how ranking algo’s work.  The number of inbound links, something like, i like this Local Search Marketing Firm, counts a sort of a vote for that site.  Now, how valuable is that link?  Well it depends on a lot of factors.  The first one being how the sites relate to each other.  If one site is about mushrooms and the other about search marketing, optimization and other stuff of that nature (not mushrooms), then a link to a site about mushrooms probably won’t be that relevant.  The other factor is the total number of outbound links.  For instance, another local SEM Firm takes this link, maybe the same one, but the point it each of these links takes a portion of the link juice from this page.  So if at first there was one link, you get 100% of the possible link juice from that outbound link, now with 2 that number is cut in half.  Now if i link to say the homepage even, that takes away a little bit more.  Also the total number of outbound links count and inbound links both affect your site in the eyes of Google.

Tags:   Armand Rousso · search marketing · sem · seoNo Comments.

The Fast Growth Business Awards took place at the London Marriott on Wednesday March 12th. Among the 15 different award categories is the Green Business of the Year.

The criteria for the Green Business category (according to http://fgba.co.uk) are:

The winning company must have a convincing green ’story’. This means providing evidence of a concerted effort and true commitment to be as green as possible in as many aspects of the business as possible - demonstrating that it is a driver, not an attempt to garner publicity.

They also require the following:
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Have you heard presidential candidates making campaign promises about how they’re going to do things to help the environment if you elect them? Well, it turns out that those promises might actually hold water. According to a study just released by the Presidential Climate Action Project, a nonpartisan initiative of the University of Colorado Denver School of Public Affairs, the next president of the United States will have ample authority to actually do something about climate change.

“The Boundaries of Executive Authority: Using Executive Orders to Implement Federal Climate Change Policy” is a report that reviews the executive orders of all U.S. presidents from 1937 until the present.

The report discusses how the president may be able to use presidential directives, executive orders and agreements, and the Congressional budget to enact federal leadership on climate change. Such authority has already been granted by Congress, the Constitution, and the courts.

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British Columbia recently became the first government in North America to implement a consumer-based carbon tax.  The tax, which will take effect on July 1, 2008, will apply to gasoline, diesel, propane, natural gas, coal, and home heating fuel.  As a result, consumers will pay a little more per gallon for gasoline, with the tax increasing every year until 2012.

Carbon taxes have been in place in Europe for over a decade, with Sweden, Finland, the Netherlands, and Norway implementing them in the 1990s. The United Kingdom implemented an incrementally increasing carbon tax in 1993, but the increases were stopped after protests in 1999 because the taxes had risen to represent nearly 3/4 of the cost of fuel; now approximately 2/3 of the per-gallon price of fuel is carbon tax.  Many municipalities in the United States, including San Francisco and Portland, are looking into establishing carbon taxes.
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Tags:   greenhouse equivalencies calculator2 Comments

New York, NY (March 4, 2008) : My favorite Entrepreneur.com launched today March 4, 2008. This new site, which is already attracting visitors, is the brainchild of Armand Rousso, an Entrepreneur who has successfully originated the creation of many companies, in Europe and the United States, in an effort to promote entrepreneurship throughout the world. ”the combination of a vision coupled with hard work is the key to make a better world and create wealth”, said Rousso.

Armand Rousso has always searched to establish new frontiers in the production of goods and services through the creation of companies that successfully herald new concepts and take them from prospects to concrete and profitable achievements.

Visitors to the site can choose from an existing list of the World’s most recognised Entrepreneurs and vote for the one that they believe best exemplifies the Entrepreneurial spirit. A unique feature of the site is, if a visitor doesn’t find their favorite entrepreneur, they can add him or her to the list.

My favorite Entrepreneur.com is a very exciting intellectual adventure to which Armand Rousso  invites enthusiastic people from around the world, who, are fervent believers in the virtues of entrepreneurship to contribute their views to create a better, more positive economic landscape for the World Community.

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The following tips are courtesy of emomsathome.com & Wendy Piersall:

Wendy put up a simple list of 10 things that you can do to help prevent global warming. Here is short excerpt from the article:

Sometimes, “Green Living” gets a lot of attention on recycling paper and cans - but businesses can do a lot more to “Greenify” their work-flow, and usually save a good amount of cash in the process. 20 years ago, it cost businesses and consumers more to live green. Happily, that’s not the case anymore!

And here is the list Wendy put up. Find even more details of each item here.

Ten Tips for a healthy environment:

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Tags:   green business · Green Business TipsNo Comments.

According to Kevin Doyle of the Green Economy, green businesses are growing at an average of 5% per year. Even companies such as WalMart, General Mills, Kraft Foods, Dean Foods and more are turning to initiatives that will allow them to sell earth friendly merchandise.

Currently Green Business is a $12 billion dollar industry and employs nearly 1.6 million people in about 118,000 jobs. The greening of industry is creating a constellation of new careers, and they’re not your everyday forestry professions. Many of them are environmental twists on old professions. Others are engineering careers tied to research in renewable technologies like wind energy and ethanol production.

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Armand Rousso was mentioned today in the Earth Times revealing some interesting information about a new venture.

Interactivity characterizes this new website. People are invited to express their opinions and to share their views about those who are generally considered to be among the most successful entrepreneurs in the world, not only in the United States and in Europe, but also in Asia and Africa.

My Favorite Entrepreneur.com is a very exciting intellectual adventure to which Armand Rousso invites all around the world enthusiastic people, who are fervent believers in the virtues of entrepreneurship to contribute to a better economic landscape.

To see the full article click here.

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In this landmark report, Joel Makower and the editors of GreenBiz.com answer the question:

How are U.S. businesses doing in their quest to be greener and more environmentally responsible? It introduces the GreenBiz Index, a set of 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies: carbon, materials, energy, and toxics intensity, clean-tech investments, e-waste recovery, paper use, employee commuting, and more. [Read more →]

Tags:   green business · state of green business 2008No Comments.

Armand Rousso takes an active interest in Green Business and this blog is intended to examine the dynamics of this movement as well as provide resources on Green Business Initiatives, such as Armand Rousso’s take on Wal Mart’s Green Initiatives as well as his post “Green Business is Good Business”.

Expect to find this and more in the coming days.

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